Retailers in the UK use a wide range of printed products to enhance their branding, promote products, and improve the shopping experience for customers. Some common printed products include:
Point-of-sale (POS) displays: These are placed near checkout counters or in prominent areas of the store to attract attention to specific products or promotions.
Shelf talkers: These are small signs attached to shelves or product displays to highlight key features, prices, or promotions.
Product packaging: This includes boxes, bags, labels, and wraps used to package products for sale. Eye-catching packaging can help products stand out on the shelves and convey brand identity.
Brochures and flyers: These are often used to provide information about products, promotions, or store services. They may be distributed in-store or through direct mail.
Posters and banners: These are used for advertising promotions, sales, or new products both inside and outside the store.
Catalogs: Some retailers produce catalogs showcasing their products for customers to browse and order from.
Business cards and stationery: These are essential for promoting the retailer’s brand and providing contact information.
Gift cards and vouchers: These are often branded and can be used as gifts or promotional tools.
Branded merchandise: Some retailers offer branded merchandise such as T-shirts, tote bags, or mugs as part of their marketing strategy.
These are just a few examples, but the specific printed products used can vary depending on the type of retailer, target market, and marketing strategy.
